Hotels

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel

Be careful not to confuse personalisation with customisation. Both concepts follow the same goal but customisation empowers guests to do this on their own

Hybrids face unique challenges that include complexity of different inventory types in the same building but they also have particularly demanding customers

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage

The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

We look at common risks which may be hampering the journey of your hotel revenue through to the bank, ways to resolve these and how to continually improve

Search volume lift globally was partially led by travelers in EMEA region, which saw searches up 25%, second only to North American traveler search volume

As social media algorithms change, it’s important to stay relevant to be found online. NB: This is an article from Travel Media Group Regardless of how much you post to […]