Hotels

Metasearch advertising requires careful planning and execution and many hoteliers fall victim to common pitfalls that can hinder campaign effectiveness

While a degree of rate fluctuation is a reality in a dynamic market, a persistent rate disparity signals a fundamental flaw in your pricing strategy

The reality is simple: loyalty programs are fighting for the same eight seconds of focus as the latest viral dance trend or product review

In this article, we outline 10 things you must look out for when it comes to your website and the booking engine you’re using for your hotel

Managing your online reputation is not just about guest satisfaction; It allows you to grow revenue and strengthen your hotel position in the market

Here are 13 actionable promotion ideas designed to help you not just fill rooms, but also maximize revenue from every part of your property

The core principle is simple but powerful: Real value doesn’t have to be expensive for the hotel, but it has to feel meaningful to the guest

A quick front-end check on how a user may see your hotel Google Business Profile listing can uncover potential issues that can’t be easily identified

We believe a successful revenue strategy requires a strong understanding of marketing metrics that directly tie to demand, conversion, and revenue impact

Opening availability doesn’t mean just clicking a button and putting your rooms online, especially if you have just simply copied last year’s prices