Hotels

Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms

Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them

In this article, you will learn about email marketing, how to get started, how to increase growth and revenue using email marketing

Alongside the many metrics intended to measure performance, guest retention is one of the most valuable for hoteliers to monitor

Your policy manual might be complete but you’re still a long way from compliance. You need to create a monthly internal control review program

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

Hotel owners and operators need to understand how changes in occupancy post covid affect strategies for maximizing  profitability

Sentiment suggests a return to pre-COVID levels of business travel may never occur. If it does recover the segment composition will probably look different