Hotels

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear

In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]

Here are five autumn content ideas to keep seasonal content strategy up to date and use authentic storytelling to drive engagement and conversions

Payment isn’t just a back-office issue; it’s central to guest experience. When it doesn’t work, it creates confusion for the hotel and traveller friction

The focus and attention to the financial leadership needs to be continuously delivered from the highest level in any hotel organization

We look at what hotel data breaches are, the common types affecting the hotel industry, their impact and how you can strengthen hotel data security

When done correctly, hotel upselling is not about pressuring guests to spend more, it’s about matching them with experiences they’ll value most

Replace them with a simple operating system for revenue performance: one strategy, two distinct roles and a guest-first operating model

Hotels that recognize this shift early can build competitive advantages around email based customer intelligence and interactive communication

By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction