Hotels
AI Won’t Fix Your Silos: Who to Keep and Who to Outsource
AI cannot align strategies if the teams behind it are not aligned. Every hotelier now faces a crossroads: How do you structure your team for success?
How AI-Driven Personalization Increased Repeat Bookings By 40%
AI-driven personalization is a changing dynamic, delivering real results through increased repeat bookings and stronger guest loyalty
From Static Budgets to Rolling Forecasts
Forward-thinking hotels are moving beyond static annual budgets and embracing rolling forecasts – empowering smarter, faster decision-making
Is Your CompSet Built for Profit?
The key question for hotel leaders has changed. It’s no longer “How much revenue did we generate?” but “How much profit did we keep?”
Guest Loyalty in 2025: The Shift From Points to Relationships
Adapting to a shift from points based guest loyalty to relationship driven strategies is no longer optional; it is key for long term growth
AI is Changing Guest Behavior: Adapt Before it is Too Late
Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations
The Black Friday Effect: Turn Deals into Website Direct Bookings
Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%
Strategic Metrics for Hotel Marketing and Sales Teams
We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data
What Sales and Revenue Need to Talk About (But Rarely Do)
Sales and Revenue are not opponents. They’re two halves of the same engine. One brings in business, the other makes sure it’s profitable
Loyalty Program Benefits and Costs Continue to Rise for Hotels
Besides the guest loyalty program fees, hotel owners are also responsible for paying the extra amenities and services provided to loyalty program members
