Hotels

The importance of online reviews stems from a very simple idea: people trust the words of others more than the company itself; the data confirms this

Your company’s USP is closely linked to your brand promise and it has to be credible and lucrative at the same time

Small and medium-size businesses (SMBs) are leading the recovery in business travel amid the radical shifts in work behavior

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

Guest experience is a hospitality business’s main indicator of quality service. To remain relevant, it can’t be anything else than excellent

Identifying opportunities to extract more room revenues can come at a cost: customers don’t love it if they feel they were previously getting items for free

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales