Hotels

Google Analytics 4 (GA4) combines website and app usage into a single report. The emphasis is now firmly on tracking “the user” rather than “user sessions.”

Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

Not only must you keep yourself informed about the latest trends in guest behaviour but also get to know the new basics of the guest experience

With upselling, hoteliers can let their guests customise their stay beforehand and select and pay for only those services that they’re interested in

Something needs to be done to better showcase – and derive appropriate value from – our premium rooms. Attribute Based Selling (ABS) holds the answer

Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel

Whether a special brunch or an extravagant egg hunt, offering families a place to spend Easter weekend together can bring great exposure in your community

The off-season can be a challenging time for hoteliers. Implementing these strategies, you can make the most out of the off-season and drive bookings

Hotels can start the personalization of offers when they have insights into the travel reasons, where the guest comes from, and the booking behavior