Hotels

Complex – there is no better word to describe today’s booking process. Year on year, travelers’ expectations are evolving, and so is their purchase journey

A successful booking abandonment campaign relies heavily on email marketing to re-engage and recover lost online bookings

The way towards total revenue management is by implementing more efficient processes, tools, and systems to free up time for total revenue management

We have some tips for creating a strong on-property hotel welcome email you can follow to help you enhance the guest experience

Not only can SEO increase your quality and quantity of website traffic, but SEO can also help to improve the user experience of a website

There are growing challenges and concerns. To help refine your strategy for the coming year, here are 8 hotel marketing trends for 2023:

Based on research and feedback from our clients, we have listed 7 key selection criteria for your potential clients when choosing a hotel to stay in

With the reopening of the borders, the demand for Chinese travel has exploded and will surely continue to grow in the coming months

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

Hotel marketing experts are unanimous in their opinion that the value GDS brings to a hotel’s distribution mix cannot be ignored