Hotels

Target Travelers Earlier in Their Booking Journey

We’re seeing travelers plan multiple trips and, specifically, to local getaways that allow them to explore unfamiliar places that don’t require a passport

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Bed Banks: Comparing Inventory and Connectivity

Bed banks are middlemen between hoteliers that aim to have decent occupancy rates and travel providers looking for inventory for their end customers

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

OTA Visibility Boosters: The True Cost is More Than You Think

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

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6 Hotel Guest Communication Tips to Master

Good guest communication improves customer loyalty, reputation, and revenue performance.  Here are 6 tips to help improve your guest communication

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Track Users Across Apps and Websites with Latest Google Analytics Update

Google Analytics 4 (GA4) combines website and app usage into a single report. The emphasis is now firmly on tracking “the user” rather than “user sessions.”

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man in hotel pool looking out on a city skyline reflecting positive impact of your hotel website and the secret to summertime success

5 Types Of Guest Expectations & How To Identify Them

Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback

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person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue

How Are Hoteliers Using TikTok to Drive Direct Revenue?

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

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6 Hotel Mistakes That Destroy Your Guest Experience

Not only must you keep yourself informed about the latest trends in guest behaviour but also get to know the new basics of the guest experience

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How to Improve Guest Feedback with Personalised Upselling

With upselling, hoteliers can let their guests customise their stay beforehand and select and pay for only those services that they’re interested in

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Hand sketching Value Price puzzle concept reflecting how attribute based selling can help guests understand value of premium hotel rooms beyond just the price

Re-Frame Room Price Value: What Attribute Based Selling Can Do

Something needs to be done to better showcase – and derive appropriate value from – our premium rooms. Attribute Based Selling (ABS) holds the answer

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