Hotels

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

Dynamic pricing, also known as time-based pricing, is a revenue-management strategy, involving real-time price adjusting on the basis of demand and supply

Attribute-Based Selling is the logical step forward. It improves guest satisfaction, brand distinction, cart value, conversion and delivers more revenue

Did you know that hotels using automated pricing solutions, on average, experience a 22% increase in revenue and 4% increase in ADR?

Cost control challenges vary between hotels, depending on market segment, location, and star classification, but most face similar issues

With innovative thinking, you can curate activities in a way that speaks to your guest’s needs. Moreover, you can turn them into exciting upselling deals

We are talking about siloed, disparate, small data across a hotel tech stack and the value of bringing this data together to make commercial decisions

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

Here are 9 ways to boost your occupancy, recognising the shifting landscape of geopolitics, economics and, in some areas, a possible resurgence of COVID-19

While everyone agrees that TrevPAR is an important metric for benchmarking against competing hotels, decisions aren’t made off of TrevPAR