groups

Group bookings are a great way of taking advantage of your marketing and distribution costs while maximizing human resources that go into guest acquisition

Meetings shifted into slightly larger categories. This is a sign of recovery as it shows people are getting more comfortable meeting in larger group numbers

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

We are posing the question to sell or not to sell, after the last 18 months why are we even asking that question, surely we just take the business?

Although group and event leads are higher than it was a year ago, demand is still not where it once was, so this is a good time to build new sales habits