groups

Effectively implementing group displacement can give any hotel, regardless of its size, a competitive edge in the rapidly evolving hospitality industry

Group business has returned, but the makeup has skewed toward SMEs, or small to midsize enterprises, with groups from 10 to up 100

There is a growing demand for in-person events, and hotels and venues are finding innovative ways to meet this demand despite the challenges they face

Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue

Recovery efforts are still on-going, particularly in relation to restoring lost revenue, which means it is critical to be vigilant in group sales strategies

It’s going to take more than a reactive sales culture to achieve 2023 goals. Therefore, this is a wonderful time to establish new sales habits

Hotel sales leads for groups, functions and corporate/business travel accounts come in through a diversity of channels and lead streams

We are seeing other factors beyond COVID-19 coming into play that could affect speed of recovery for business travel as we head into the second half of 2022

For more than 50 years, the older RFP process has been the standard operating model for organizing group meetings and events

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months