groups
Mastering Group Bookings: 4 Steps to Profitability
Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps
Total Revenue Management: No Chance Without Group Data
Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies
RFP Responses (Pt 2): How Turning Down an RFP Can Still Drive Sales
Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive
RFP Responses (Pt 1): Why Hotels Should Reply to Every RFP
Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams
7 Essential Ingredients to Dominate the Hotel Groups Market
The return of groups business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases and short lead times
Transformative Power of Group Displacement in Hotel Revenue Management
Effectively implementing group displacement can give any hotel, regardless of its size, a competitive edge in the rapidly evolving hospitality industry
Group Business is Finally Filling Hotel Rooms
Group business has returned, but the makeup has skewed toward SMEs, or small to midsize enterprises, with groups from 10 to up 100
7 Trends Will Change How Hotels Handle Groups and Events Business
There is a growing demand for in-person events, and hotels and venues are finding innovative ways to meet this demand despite the challenges they face
Why Group Revenue Management is Key to Maximize Revenue and Profitability
Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue
It’s Time to Pivot Group Sales Strategies
Recovery efforts are still on-going, particularly in relation to restoring lost revenue, which means it is critical to be vigilant in group sales strategies