groups

meeting and event space in a hotel reflecting the transformative power of mastering group bookings to drive profitability

Mastering Group Bookings: 4 Steps to Profitability

Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps

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Total Revenue Management: No Chance Without Group Data

Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies

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RFP Responses (Pt 2): How Turning Down an RFP Can Still Drive Sales

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive

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RFP Responses (Pt 1): Why Hotels Should Reply to Every RFP

Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams

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7 Essential Ingredients to Dominate the Hotel Groups Market

The return of groups business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases and short lead times

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wooden skittles with a blue one standing alone reflecting the transformative power of group displacement in hotel revenue management

Transformative Power of Group Displacement in Hotel Revenue Management

Effectively implementing group displacement can give any hotel, regardless of its size, a competitive edge in the rapidly evolving hospitality industry

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Group Business is Finally Filling Hotel Rooms

Group business has returned, but the makeup has skewed toward SMEs, or small to midsize enterprises, with groups from 10 to up 100

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7 Trends Will Change How Hotels Handle Groups and Events Business

There is a growing demand for in-person events, and hotels and venues are finding innovative ways to meet this demand despite the challenges they face

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

Why Group Revenue Management is Key to Maximize Revenue and Profitability

Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue

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It’s Time to Pivot Group Sales Strategies

Recovery efforts are still on-going, particularly in relation to restoring lost revenue, which means it is critical to be vigilant in group sales strategies

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