flights
Airline system look-to-book ratios soar
Back in the good old days, say around 20 years ago, airline systems had a 10:1 ratio of searches to actual bookings. Fast forward to 2015 and a metric […]
Google power, and its latest statistics, dominate BTO
Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary […]
Travellers spend more time booking hotels than flights
Sojern’s new Interactive Hotel Insights Report reveals two major consumer behaviour changes – travellers are spending more time on the hotel path to purchase than for airlines and last-minute bookers […]
Corporate Travel giant’s take on rapidly changing sector
As the likes of Airbnb, Booking.com and others jostle for a slice of the corporate travel market, existing players watch intently from the sidelines. This is a market that is […]
When revenue managers become matchmakers
RM is often viewed as a clinical process but it can really help airlines choose customers wisely, while delivering them a relevant and personal experience. Often revenue management is viewed […]
Asia Pacific Travellers Choosing Regional Destinations
Visa research shows Asia Pacific travellers are shunning long-haul flights; prefer shorter stays and weekend getaways Shorter flights and shorter stays – Asia Pacific travellers are favouring getaways closer to […]
Most Digital Travel Bookers Will Use Mobile Devices
It seems Americans don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, […]
Lufthansa touts Google as big-name partner
Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands – with Google going live this week. The airline is currently embroiled in a bruising […]
Is American Airlines basement pricing a smart strategy?
American Airlines (Nasdaq: AAL) plans to offer exclusive, low-priced air tickets to address a concern that ultra-low cost airlines such as Spirit and Frontier are luring cost-sensitive, nonstop travelers from […]
How operations impacts revenue management
As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]
