What Motivates Customers to Book Travel?
Understanding external factors that inspire whether or not a customer books a trip, along with what motivates them to upgrade, is key to travel marketing
Is Pent-up Travel Demand At An End? It Depends
Has the pent-up demand that helped fuel a surge in travel as the pandemic ebbed finally run its course? Analyses from two major financial institutions, Mastercard and Bank of America, […]
Cost vs Conscience: The Dilemma Dividing Sustainable Travel
Travel can be a force for good and travelers themselves are proving to be today’s changemakers, adopting more sustainable travel habits
Gen Z Is Poised to Reshape the Travel Industry
Move over, millennials. Gen Zers are coming into their own when it comes to spending power, and many are choosing to spend on travel
Business Travel Takes Off But Full Recovery Still Delayed
The ability to leverage technology in lieu of trips, ultimately reducing costs, continues to impact the business travel growth trajectory
Business Travel 2.0: Five Areas to Focus on for Delivery
With these new patterns in travel, we are seeing more disperse teams and this has an impact on the way people conduct business travel
Adopt a Multi-Pronged Approach for Return of Chinese Travellers
First thing to remember is that, just like for travellers from all over the world, there is no one-size-fits-all approach to attracting guests from China
Quarterly Traveler Insights Report: New Year, New Outlook
While overall intentions to travel are high, traveler spending behaviors are expected to evolve, pointing to the growing importance of price and value
Air Travel Is Back But Price Must Be Right
When it comes to booking air travel, it’s all about price, with atypical, low pricing a top thing consumers value, but airlines underestimate price impact
With So Many Headwinds, Why Are People Still Traveling?
So, with rising inflation, record-high travel prices, flight disruptions and short-staffed hotels, why are people still traveling?