flights

McKinsey: The Evolving Role of Experiences in Travel

The travel industry has yet to crack the code on an approach that can simultaneously please travelers and produce profit at scale for distributors

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McKinsey: What is the Future of Travel

Travel is back, but traveler flows are shifting. Three major shifts have been identified that industry stakeholders should consider for the future

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space man above the earth reflecting evolving world of travel and the role technology has played

Technology and Tourism: A Journey Through the Centuries

If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

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McKinsey: The Promise of Travel in the Age of AI

The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations

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Digital Nomads: Who Are They And How Are They Shaping Travel

There was a staggering 131% increase in digital nomads from the US when compared to pre-pandemic 2019. Digital nomads are definitely on the rise

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Travelers Spend Over 5 Hours Researching Trips Before Booking

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

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Strong Travel Enthusiasm Maintains European Tourism Rebound

Inflation and increased travel costs are squeezing wallets, however, travel spending is still prioritised against other discretionary spending

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How Are The Different Generations Traveling?

As the years go by, different generations have different priorities and the travel industry is starting to take notice

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What Motivates Customers to Book Travel?

Understanding external factors that inspire whether or not a customer books a trip, along with what motivates them to upgrade, is key to travel marketing

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Is Pent-up Travel Demand At An End? It Depends

Has the pent-up demand that helped fuel a surge in travel as the pandemic ebbed finally run its course? Analyses from two major financial institutions, Mastercard and Bank of America, […]

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