financials
How to Reduce Costs And Increase Hotel Incremental Revenue
By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.
Protect Profitability With Your Digital Marketing Spend
The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing
6 Ways Hotel Benchmarking Can Help the Hotel Industry Rebound
Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics
How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget
Key is to know where the industry is heading and keep forecasted trends top of mind when considering how to allocate digital marketing dollars
Get Most out of Google Hotel Ads Without Wasting your Marketing Budget
Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow
Global Hotel Profit Improves in Q3, But Still Languishing
Cost side is where hotels saw their profit turn south. Minimal revenue was eaten up by expenses that remained constant enough to make a dent
Which Hotel KPIs Analyze Complete Operational Performance?
Key to streamlining hotel operations for more profit is to look at hotel KPIs holistically. With benchmarking numbers in hand it’s easier
U.S. Hotel Profit Stuck in Neutral; Rest of World Switches Gears
Dwindling profit appears to be a function of unrelenting expenses, as revenue, however small, continues to show month-to-month improvement
German Hotel Sector Facing ‘a Wave of Restructuring’
Rising infection rates and chaos caused by incoherent accommodation bans could accelerate restructuring activity in German hotel market
The True Cost of Cutting Back on Your Digital Marketing
The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it