Expert Insights

Now is the Time for Hotels to Bring Revenue and Marketing Together
We discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together

Netflix – What Can Hoteliers Learn From The Megabrand’s Success?
Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

How Will the RMS Evolve to Move Revenue Management Forward
We explore how the RMS is evolving and what additional data sets are being integrated to enhance price forecasting and revenue management

Free Hotel Cancellation Policies are Now the New Norm
A fundamental shift is taking place in hotel policies with hoteliers increasingly offering free cancellation in a bid to convert bookings

Plotting (literally) the Hotel Comeback post COVID
It’s been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings

Hotel Digital Marketing Recovery – Where to Put Your Marketing Dollars
Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed

Revenue Management Models Have Changed. What To Do?
Trend, pace of sales and rate elasticity assume a fundamental role for revenue professionals in order not to lose the compass direction to the way forward

How Can Commercial Teams Gear Up For Return Of Airline Travel
The new normal has made all historical data redundant, making it stressful for an airline to efficiently forecast demand and price in today’s environment

How to Optimize Revenue Strategy with Rate Optimization
A strong revenue management strategy allowing you to secure market share and maximize average spend is key to success in this time of slowly growing demand

Want your Revenue Manager to be Strategic …. do you have an RMS?
In this video we are joined by Michael McCartan, founder of mccartan tech consulting and Michael Sandeen, Senior Revenue Manager at Pace We continue our discussion about the evolution of […]