Expert Insights

Trying to figure out how to best build up your ADR after the crisis? Don’t worry, it might be a matter that is out of your hands more than you think

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

From fostering demand to nurturing loyalty, your marketing strategy should sit at the core of your revenue management strategy

Upselling has recently been seen as a way to re-capture revenue. However, many properties limit themselves to upselling only at front desk during check-in

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

Uncertainty is real! We don’t know the forecast perfectly nor demand function. A modern RMS works 24/7 to adjust to uncertainty and to quickly adapt pricing

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

The result of poor hotel staff communication is an upset guest or blown booking opportunity leading to poor guest engagement and lower satisfaction scores