Expert Insights
‘Tis the Season to Boost Your Hotel’s Direct Bookings
Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign
A Handbook on Hotel Distribution in the 21st Century
We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy
Tactical vs Strategic Revenue Management and How to Excel at Both
When it comes to deciding between tactical vs strategic revenue management, there’s actually no clear-cut answer to the question ‘Which is best?
How to Tailor Your Messaging to Reflect Your Hotel Brand Image
Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image
The Power of Integrating AI into Your Hotel’s Call Center
While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations
Direct Pre-Authorizations Can Boost Hotel Revenue Starting Today
Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows
6 Forecasting Tips to Handle Uncertainty in the Hotel Industry
Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand
5 Technology Trends Changing The Hotel Guest Experience
The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey
The Situation of Revenue Management in The Hotel Industry
Where there is no revenue management strategy there is no knowledge about the customer, price, positioning and target audience
Net ADR: The Most Important KPI You Should Pay Attention To
A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have