Expert Insights

Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships

What if we focused more on the quality of each guest’s experience? Turns out, investing in guest satisfaction can significantly boost long-term revenue

Average rate index (ARI) is a metric that hoteliers can evaluate performance of their room rates relative to a group of competitors during a specific period

Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

While it’s true that pricing plays a crucial role in revenue management, it’s merely one aspect of a broader, more complex strategy

A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities