Expert Insights

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

Let’s explore how exactly you can use machine learning to streamline and enhance your revenue management processes

Price elasticity is a critical KPI for hoteliers. Understanding factors that affect it can help optimize pricing strategies and achieve higher profitability

Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

Meeting guest expectations is not only essential to ensuring guest satisfaction, but crucial to improving your reputation through positive feedback

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

Something needs to be done to better showcase – and derive appropriate value from – our premium rooms. Attribute Based Selling (ABS) holds the answer

Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok