Expert Insights
Booking.com Best Practice Guide for Hoteliers
We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way
3 Tips to Boost Your Hotel’s Total Revenue Management Strategy
Most professionals in the hospitality industry now recognise that strategic revenue management is one of the key levers of business success
Why You Need Rate Parity in Your Hotel Pricing Strategy
Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs
How to Turn Hotel Competitor Intelligence into Additional Revenue
In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data
Primary Local Listings Checklist for Hotels
To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence
11 Hotel eCommerce Strategies For Selling More Rooms Online
Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever
The Reasons Why Customers Use Booking.com (And So Do I)
Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”
Offer Segmentation: How to Increase Revenue and Guest Satisfaction
Offer segmentation is a critical strategy for hotels looking to increase revenue, improve guest satisfaction, and stay competitive in a crowded marketplace
Digital Marketing: Evolution, Innovation, and Disruption in 2023
Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes
What Hoteliers Need to Know From Google Travel Partner Summit
Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers