Expert Insights
Hotels Must Offer Something Competing Digital Intermediaries Cannot
Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer
No, Loyalty Does Not Increase ADR, But It’s Still Worth It
Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible
How Google Ads Integration Elevates Your Direct Booking Strategy
Hoteliers are turning to various online strategies to capture attention of potential guests, and Google Ads has become a game-changing tool
5 Best Ancillary Revenue Ideas to Increase Hotel Revenue Streams
Ancillary revenue becomes a creative and strategic way to level the playing field by leveraging the uniqueness of an independent hotel
Best Practices for Hotel Inventory Management
From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential
Hotel Marketing KPIs Must Change to Drive Commercial Strategy
You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming
How AI Will Affect Paid Search for Hoteliers
To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know
Trivago Free Booking Links: How They Work and Benefits
Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings
Upselling and Cross-Selling: Driving Hotel Ancillary Revenue
Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences
The Power of Influencers and How To Successfully Collaborate
For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content