Expert Insights

man on mobile phone illustrating importance of hotel guest messaging and the dos and don'ts hoteliers need to know

Hotel Guest Messaging: 14 Dos and Don’ts You Need to Know

When guest messaging is performed in the correct way, guests feel valued, the guest experience is elevated and so is the guest engagement

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man on phone engaging with a chatbot reflecting the impact these may have in 2026 when comparing booking bots vs guest facing agents

The AI Advantage in 2025: What’s Ahead and How to Prepare

The future of hospitality lies in combining cutting-edge AI technology with the warmth of human connection – are you ready to step into it?

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person filming a holidaymaker jumping into the sea illustrating why social media is essential for hoteliers in 2025

Why Social Media is Essential for Hospitality in 2025

Hotels that invest in social media now are the ones guests will remember. It’s about being present, being engaging and showing a dream stay is a click away

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letters spelling out the word pricing

Hotel Forecasting: How to Plan and Price More Strategically

We explain how to use forecasting insights to optimize pricing and inventory, improve operational planning and exceed budget targets

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american football game play reflecting the importance of a multi pronged hotel commercial strategy to drive successful revenue performance

Secrets to Winning the Corporate Contract Rate Game

We will guide you through the steps to mastering corporate rate shopping, staying competitive, and avoiding common mistakes along the way

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pixelated finger clicking on a button saying hotel reflecting the importance of winning strategies to increase direct bookings and checkmate otas

Checkmate OTAs: 5 Strategies to Increase Direct Bookings

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

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people watching netflix reflecting impact of subscription based services and how this could be the future of hospitality revenue in the travel space

Is Subscription Based Travel the Future of Hospitality Revenue

Inspired by the subscription successes of companies like Netflix and Peloton, hotels are stepping into this model to secure recurring revenue

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arrow pointing down and percentages getting smaller illustrating why it is important for hotels to develop direct booking strategies that do not require the lowering of rates

Maximizing Hotel Room Revenue with Strategic Discounting

In this article we explain how to adopt a strategic approach to room discounting, balancing occupancy and average rate to maximize revenue.

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person with head in hands looking frustrated possibly a sales leader questioning why their hotel dashboard fails to provide what they really need

Are You Making These 7 Common Revenue Management Mistakes?

There’s a big difference between profitable hotels and those that struggle. Surprisingly, the difference isn’t related to location, quality, or service. NB: This is an article from Revenue Team by […]

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gingerbread man festive christmas tree decoration reflecting the value for a hotel of embracing experiential gifting to drive additional revenue

Experiential Gifting: The Holiday Hotel Revenue Booster You Need

This holiday season, use experiential gifting to do more than just boost revenue – make your hotel the place everyone wants to be

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