Expert Insights

TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists

How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?

Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

To stay competitive in the ever-evolving hotel industry, implementing effective customer segmentation strategies is not just an option, it’s a necessity