Expert Insights

money and a stopwatch reflecting the positive value last minute bookings can bring to a hotel

Exploring Buy Now, Pay Later to Boost Hotel Direct Bookings

In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality

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sign showing rooms available reflecting the impact of guest cancellations or no shows

15 Tips for Small Hotels to Increase Revenue

There are a lot of strategies that can be used to increase hotel revenue – but it’s important to be focused and committed to the plans you make

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data sets and charts reflecting importance of a data driven hotel action plans for hotel digital marketing

How Hotels Can Use Big Data for Better Digital Marketing Action Plans

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

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lego star wars characters darth vader and strom troopers reflecting the dark side and how some revenue management practices could be possibly viewed as slightly unethical

The Dark Side of Revenue Management: Avoiding Ethical Pitfalls

By avoiding the dark side of revenue management and embracing ethical practices, you can build a reputation for trustworthiness and integrity

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

The Bond Between Revenue Management and Sustainability

Sustainability and revenue management are not mutually exclusive; rather, they bolster each other, where ethical management fortifies financial performance

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pie graph with a slice separated slightly reflecting the relevance of revpam as a hotel metric and it's value above and beyond revpar

What is RevPAM? Definition and Formula for Hotels

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the revenue potential of their property

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dials on a car showing speed and revs reflecting importance for a hotel to understand how to measure the performance of their direct channel

Measuring the Performance of Your Direct Channel

Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

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green apple and red apple being compared in the same way hotels compare themselves to others but this could lead to comparisonitis

Stop Using CompSets to Make Pricing Decisions

Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose

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music event reflecting an area where hotels can maximize direct bookings by tapping into local events

Maximize Direct Bookings with Local Event Magic

By adopting these tactics, your hotel can stand out, win over event attendees, and boost direct bookings. Don’t miss the chance to turn local events into direct booking victories!

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

Harness User Booking Behaviour for Marketing and Revenue Strategies

In today’s fiercely competitive hospitality industry, hoteliers must utilise every available tool to maximise revenue and enhance the guest experience

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