Expert Insights
Exploring Buy Now, Pay Later to Boost Hotel Direct Bookings
In the hospitality industry, the Buy Now Pay Later payment method is a game-changer. It’s reshaping the way guests experience hospitality
15 Tips for Small Hotels to Increase Revenue
There are a lot of strategies that can be used to increase hotel revenue – but it’s important to be focused and committed to the plans you make
How Hotels Can Use Big Data for Better Digital Marketing Action Plans
Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis
The Dark Side of Revenue Management: Avoiding Ethical Pitfalls
By avoiding the dark side of revenue management and embracing ethical practices, you can build a reputation for trustworthiness and integrity
The Bond Between Revenue Management and Sustainability
Sustainability and revenue management are not mutually exclusive; rather, they bolster each other, where ethical management fortifies financial performance
What is RevPAM? Definition and Formula for Hotels
RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the revenue potential of their property
Measuring the Performance of Your Direct Channel
Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing
Stop Using CompSets to Make Pricing Decisions
Those CompSets themselves are being driven by irrelevant factors like employee emotions and outdated RM systems that are not fit for purpose
Maximize Direct Bookings with Local Event Magic
By adopting these tactics, your hotel can stand out, win over event attendees, and boost direct bookings. Don’t miss the chance to turn local events into direct booking victories!
Harness User Booking Behaviour for Marketing and Revenue Strategies
In today’s fiercely competitive hospitality industry, hoteliers must utilise every available tool to maximise revenue and enhance the guest experience