Expert Insights

With two large shortcomings I can’t see why the average person who has a basic understanding of how the travel world works would ever use an online travel agency. NB: […]

It’s easy to forget that we didn’t always complete bookings via the internet. Before the advent of online check-in and price comparison sites, airline tickets and hotel reservations usually involved […]

Back in the bad old days when I first started in revenue, the discipline was called Yield Management. In those not-so-distant days we were seen as just yielding rates. Moving rates up and down with demand along with an ongoing battle that was occupancy versus rate.

The landscape of hotel distribution is constantly evolving. With technology advancing at a bombarding speed and the traveller behaviour undergoing a massive shift, hotel distribution has started to play an […]

When it comes to measuring all-inclusive hotel performance, it’s common to look at the occupancy rate alongside other key performance indicators (KPIs), such as revenue per available room (RevPAR), as […]

How does a hotel business model survive the often turbulent nature of customer demand, and how does one keep ahead of the curve and increase profit? The answer to these […]

Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names […]

Having a good revenue strategy is critical in hospitality today, but equally important is having the right person who can lead that strategy. In a session titled “Revenue Strategy in […]

As more guests start to use predictive pricing tools when booking their travel plans, hoteliers are figuring out ways to benefit from this. It’s a constant back-and-forth: Hoteliers will always […]

We are used to Booking.com’s inventory appearing re-distributed in endless places. The surprising thing is when we come across the opposite finding which, up until now, has gone unnoticed in […]