Expert Insights

Beyond RevPAR: Understanding Total Group Revenue for Hotels

Once upon a time, group business was essentially a filler for the guest rooms that transient business didn’t occupy. In today’s world of all-time occupancy highs,1 group business tells a different tale. […]

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7 Psychological Pricing Tricks for Hotel Revenue Managers To Try

In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways to approach pricing. Even though […]

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rms hotel travel tech mindset and importance of machine learning to hotel revenue management

The Role of Emotional Intelligence in Revenue Management

While writing extensively on Total Revenue Management over the last months, there was one subject that always felt germane and inseparable from the efforts of any Revenue Management professional to […]

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Are Hotel Front Desks a Thing of the Past?

De-cluttering is a big business. Successful books like The Life Changing Magic of Tidying Up by Marie Kondo demonstrate the world’s appetite for simplified living, while consultants have popped up […]

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7 Instagram Tips For Independent Hotels

Your hotel, of course, has a polished presence on Instagram. NB: This is an article from Screenpilot Now boasting more than a billion monthly actives, the visuals-first platform is the […]

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Can You Increase Your Hotel Room Rates In 2019?

Google produces 500 million results when asked ‘Is travel getting more expensive?’. Unsurprisingly, the first 10 results are solely dedicated to the price of flights. Panicked headlines from global news […]

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jigsaw pieces being added illustrating the importance to hotels of smart forecasting to make hotel life easier

Are You Forecasting Transient Business Without Forecasting Group?

Forecasting plays a key role in any hotel revenue management (RM) strategy, helping hoteliers make important pricing decisions that significantly impact profitability. NB: This is an article from Rainmaker It’s […]

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11 Hotel Revenue Management Terms Explained

Conversion. RevPAR. GOPPAR. If you’re still getting to grips with promoting your property online, the number of technical-sounding terms can be off-putting. But it doesn’t need to be that way. […]

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17 Best Hotel Promotion Ideas You Can Use

Before we talk about the hotel promotion ideas that you can use for your hotel, let’s talk about how important promoting your hotel is? Let me guess, as important as […]

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How The Digital Landscape Has Shaped the Buying Process

Comparing our own user behavior a couple of years ago to now, it is clear that the decision making process and the steps leading up to the final purchase have […]

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