Expert Insights
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]
Future of Revenue Management Is Not What It Used to Be
Not too long ago we thought the future of Revenue Management would be more data; faster processing capability; more revenue streams optimized; and more properties managed by one revenue professional. […]
3 Key Components of Your Dynamic Pricing Optimization Strategy
In the past decade, pricing in the hospitality industry has come a long way. Thanks to advances in technology and methodology, hotel pricing has never been more efficient or profitable. […]
B&B Basics: What Is The Difference Between Metasearch And OTAs?
As you seek to expand and improve your online distribution network, you will quickly discover that metasearch engines and online travel agents are the major players in the travel industry […]
8 Ways the Best Revenue Managers Have Re-Defined their Job
The 25,000 or so Hotel Revenue Managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well […]
Why You Need to Take a Holistic Approach to Hotel Budgeting
As summer’s warm breezes and lush, green growth transform into the vibrant colors and crisp air of the fall season, another familiar season arrives in its wake: the often dreaded […]
When Marketing And Revenue Management Walked Into The Sunset
RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and greater demand for clever merchandising, this is changing. Marketing and revenue […]
Price Elasticity And How It Can Influence Room Rates
Today’s era of infinite data empowers revenue managers with ever-deeper insights into market dynamics. Monitoring competition and adjusting rates in near real-time has become a bare-minimum activity. Dynamic pricing and […]
Rate Parity: The World As We Know It Is About To Change (again!)
Utter the words ‘rate parity’ and we all shudder… after all, ensuring that we have the same rates on all channels isn’t always straight forward. Often the rates aren’t updated simultaneously on all channels but that is often the least of our problems.
This Is What Total Revenue Management Analytics Looks Like
Five years ago, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like […]
