distribution

Despite early predictions that the OTAs would dominate the distribution landscape, direct bookings are on the up and phone reservations are resurgent

What is the current situation and challenges for hotels in Germany. We cover topics including the difference between city hotel and coastal destinations

We will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

For such unpredictable times we have now you should choose the right pricing strategy and have an option to change it easily and quickly when needed

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience