distribution

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Hotel Distribution, which is our our battlefield, will be affected by an increasing number of players who will put forth various actions to win the deal