distribution

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

Coming out of a crisis, the first thing hotel brands should do is increase distribution which, in turn, increases brand exposure

We have developed a solution to specifically address the challenges facing the car rental industry. The result is Fornova Mobility Intelligence (FornovaMI)

Look for more niche distribution channels where you can capture the domestic market or OTAs in countries where you believe there could be a potential market

As you seek to optimize revenues, drive profits, save time, and outperform competitors, here’s how to find an RMS built to optimize your business segments

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA