distribution

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

Given the multifaceted benefits of hotel content management and distribution, it’s essential to understand how it can impact your hotel bookings and revenue

Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex

Before you sign up, there are a lot of elements you’ll need to consider to create a stand out hotel listing – from photography to amenities and pricing

There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with

As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China

As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers

Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings

Identifying who your guests are, who the competition is and how your hotel is performing relative to other hotels in the market is a real challenge today