distribution

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines

In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

The bottom line is that rate parity is NOT enough anymore! Hotels need to beef up their book-direct benefits and shout them from the hilltops

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow

Google Hotel Ads allow you to be right up there (with your best rate!) beside the OTAs when someone initially Google searches for your hotel

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered