distribution

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

Google Hotel Ads is just part of an entire ecosystem that Google has become, through which potential travellers can plan and execute their travel bookings

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

Although the future is looking much brighter and hotel business worldwide is seeing significant growth it’s crucial to apply lessons learned post pandemic

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

It may have been normal to map out business strategies on an annual basis, but the pandemic is changing the travel dynamic too much for it to stay relevant

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines