distribution
Google Free Booking Links Real Opportunity to Supercharge Direct Booking
You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities
Why Care About Hotel Content Management & Distribution?
Given the multifaceted benefits of hotel content management and distribution, it’s essential to understand how it can impact your hotel bookings and revenue
Hotel Distribution Jungle: New Distribution Models, NFT & Metaverse
Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex
Step-by-Step: How to List Your Hotel on Booking.com
Before you sign up, there are a lot of elements you’ll need to consider to create a stand out hotel listing – from photography to amenities and pricing
Top Metasearch Websites to Sell and Increase Occupancy
There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with
Understanding the Unconventional World of Hotel Distribution in China
As the digital evolution continues, lines between sales, marketing, and distribution blur. Technology plays a larger role in hotel distribution in China
You’ve Heard of Metasearch But Can You Explain It?
As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers
Managing Metasearch as Part of Your Hotel Marketing Strategy
Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings
In a Disrupted Market Even Your Own Hotel is Competition
Identifying who your guests are, who the competition is and how your hotel is performing relative to other hotels in the market is a real challenge today
Trivago Improves CPA With Cancellations Taken Into Account (Net CPA)
trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions