distribution
A Handbook on Hotel Distribution in the 21st Century
We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy
How Does Google Hotel Ads Work?
In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices
There is No Single “Magic” Distribution Channel
Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability
How to Build Optimal OTA Mix in a Dynamic Distribution Environment
To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:
Top Hotel Revenue Management Strategies to Boost Revenue
We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing
Understanding the Role of Bed Banks in Hotel Distribution
One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks
How to Create Alignment From a Fragmented Booking Funnel
The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action
Channel Manager: Definition, Types And How To Choose One
Using a channel manager is the most effective way to keep on top of reservations so you can negotiate best rates and, ultimately, maximise your profit
Five Ways Hoteliers Can Boost Their Metasearch Performance
Here are five tips to excel across metasearch platforms, one of the fastest growing distribution channels within today’s ever-changing travel landscape
Price Parity Monitoring & Why Your Hotel Metasearch Needs It
While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool