digital

How AI Marketing Tools Turn Analytics Data Into Actionable Info

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

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Social Media Matters: Data-Driven Strategies for Post-Pandemic Success

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s

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article image from cendyn looking at tiktok and instagram reels for hotels

TikTok vs Reels: Everything Hotel Marketers Need to Know

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

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Customer Segmentation: The Who, Where, How & Why

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

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How to Create an Irresistible Hotel Newsletter?

A newsletter helps your audience gain a better understanding of your brand and you can build relationships with existing as well as potential guests

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5 Reasons Why Every Hotel Should Have Its Own Website

Your website is the center of your hotel’s web presence. Your website is where guests look to validate their decision to book, whether direct or indirect

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How to Succeed With Hotel SMS/Text Marketing: Launch, Manage, Perfect

We are going to show you why creating a hotel SMS marketing strategy makes sense, how to implement it, and examples of it working effectively

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lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

Top 9 Digital Marketing Trends to Drive Bookings and Revenue

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

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6 Hotel Marketing Tips For Valentine’s Day

By understanding what your hotel guests want and how to get your messages in front of them, you can create successful Valentine’s Day promotions

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Hoteliers, Why Does Your Marketing Need to be Consistent?

It’s important that during downtime periods when people are not travelling as much that you keep your marketing presence consistent. People still see you!

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