digital

We will show some data from our hotels’ Facebook ads campaigns that use this full marketing funnel approach and how it helps them

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening

Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers

It seems that for every new address you add, you’re losing two. Why is that? Why are customers leaving your hotel emails database?

You should start thinking about how you might have to adapt in the next year and half and prepare yourself for the fact that cookies will ultimately end

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords

Similar to how YouTube came to be, TikTok has given professionals a platform to share knowledge that wasn’t always simple to find naturally

Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs

Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings