digital

Two digital marketing trends, loosely related but equally dynamic, are driving consumer change.  Those who grasp these will benefit from long term growth

You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

Hotel social media marketing has drastically changed over the past decade, and it should be an integral part of any marketing strategy

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content

We’re seeing travelers plan multiple trips and, specifically, to local getaways that allow them to explore unfamiliar places that don’t require a passport

Google Analytics 4 (GA4) combines website and app usage into a single report. The emphasis is now firmly on tracking “the user” rather than “user sessions.”

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic