digital
Resolving Conflict between CRM and Revenue Management
NB: This is an article by Ahmed Mahmoud of Revenue Your Hotel Revenue management focuses especially on short and long term profit maximization and is an essential tool for […]
Google overhauls its travel search interface for mobile
NB: This is a viewpoint by Matthew Barker of I&I Travel Media. Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of […]
How Airbnb data hid the facts in New York City
NB: This is a report by Murray Cox, Founder of Inside Airbnb and Tom Slee, Author of “What’s Yours is Mine” As part of its recent transparency initiative, Airbnb made […]
Hotel industry disputes report about Airbnb impact in NYC
Hospitality research firm STR released a report this week asserting that Airbnb is having no material impact on hotel room demand in Manhattan, a finding that is being challenged […]
Travelzoo to grow hotel search and China bookings
Deals publisher Travelzoo appears to be pivoting towards hotel search, eyeing up China and taking a quality not quantity approach to new members, according to a growth strategy overview […]
7 Content Marketing Hacks For Travel Brands
NB: This is an article from Puzzle Partner, a boutique marketing agency that specializes in travel and hospitality From startups to Fortune 100, companies of all sizes struggle with keeping […]
Human element deters hotel dynamic pricing
NB: This is an article from RepresentAsia, specialists in Sales & Marketing representation throughout South East Asia Dynamic pricing is becoming more important, according to sources, although any rapid […]
How Can Hoteliers Maximize Revenue from Google
Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google […]
Is Airbnb a Legitimate Threat to the Hotel Industry?
Less than a decade since its launch, Airbnb has already emerged as a significant threat to the hotel industry, according to a recent study from CBRE Hotels’ Americas Research. […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
