digital

How do marketers in the travel space succeed at content marketing? This question was on the minds of over 150 marketers seated in a content marketing session during HSMAI’s Digital […]

  Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]

  At the end of September 2015, Facebook had over 1.55 billion monthly active users, which is a 14 percent increase over the same period of the previous year. Furthermore, […]

  When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing […]

  NB: This is an article by Marco Braggio, an SEO expert and consultant with Leonardo Congratulations! You have a job working for Google. What? You didn’t know that you worked for […]

  NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]

  NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]

  NB: This is an article by Lance Abbrederis, Director Digital Experience at Sabre Predicting the future is quite a challenge – for most of us! But cutting-edge analytical tools […]

  Glh, the largest owner-operator hotel company in London, is poised to roll out its ‘choose your own room’ booking platform as it seeks to transform way the sector operates […]

  NB: This is an article from NetAffinity Your hotel Instagram is, in many ways, the ideal social platform for travel marketing. It combines two powerful aspects of social media […]