digital

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]

In Part 1 of this two-part series, we outlined 4 important areas of focus in your digital marketing strategy, to help drive more quality traffic to your hotel website. By […]

With an unlimited amount of travel options available online, one of the major challenges hoteliers face is how to drive traffic to their hotel website. And not just any old […]

DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]

Choice is driving the market, travelers  have never had so many forms of travel to choose from, from rail to rental cars and they can call a cab with just […]

The importance of adopting a multi-channel sales and distribution strategy has gained a lot of popularity in the past years. Offline distribution channels consist of mainly of the hotel sales […]

Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects […]

Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]

Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, […]

For the uninitiated, influencer marketing can be confusing. For starters, the success (or otherwise) of influencer marketing can be difficult to track. The same can be said of other promotional […]