digital
The future of everything in travel (hint: don’t look to Silicon Valley)
The Chinese believe that what happens at New Year influences your fortunes in the year ahead. Indeed, understanding China offers an insight into what is going to happen globally within […]
How To Leverage User Generated Content on Your Hotel Website
Last week we hosted a webinar on How to Build a Winning Social Media Strategy. We were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & […]
Big Revenue Management: Where the Rubber Meets the Road with Big Data
Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the […]
TrustYou Study Uncovers Travelers’ Online Search and Booking Behaviors
++ Review Score Second Most Important Factor Affecting the Booking Decision After a Hotel’s Rate ++ Majority Eliminated Hotels Below A Three-Star-Rating When Choosing The Hotel ++ TrustYou, the world’s […]
The top four user experience KPIs that travel brands should be tracking
How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]
10 Secrets of Luxury Hotel Websites (Part 1)
Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of a luxury hotel … but now these offerings have become mainstream in any hotel from midscale […]
Get more Direct Bookings with a Winning (Hotel) Personality
Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the online presentation […]
Talking data with Hilton: Jonathon Wardman, Vice President CRM
This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the […]
Hotels and Airlines Personalize and ‘Premium-ize’ Loyalty Rewards
After the November 2016 merger of SapientNitro and Razorfish to form SapientRazorfish, eMarketer’s David Green spoke with Seton Vermaak, the digital agency’s head of strategy in Hong Kong, about driving […]
How to Send an Email that Gets Your Hotel Bookings
Email marketing is a much more personal way to communicate with your guests than ads, and it’s one of your strongest – and least expensive! – ways to drive direct […]
