digital

Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table

social commerce isn’t just a trend; it’s a transformative approach to eCommerce that leverages the power of social media platforms

Gone are the days when Facebook’s “Reach and Frequency” was the go-to for your ad campaigns. Say a big hello to “Reservation” – the new kid on the block

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

By solidifying critical aspects of your hotel digital marketing strategy through actively managing them, you can cultivate repeat bookings

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of