digital

Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that […]

Never one to lag behind, Apple are testing Facebook’s mettle with the launch of their new iMessage integration, Business Chat. NB: This is an article from TripTease Apple’s new feature […]

What are the top five ingredients in the race for ‘first to adoption’ that both hoteliers and tech suppliers share? NB: This is an article by Andrew Sanders, Vice President […]

We operate in a multi-device, multi-channel and multi-touchpoint digital world, and the hotel planning and booking customer journey is becoming increasingly complex as a result; In fact, according to Google, […]

Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]

While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant. Google offers a variety […]

Tom Bacon shares marketing lessons from Choice Hotels, and taps his own personal experience to find that marketing spend is more complicated than you think How do you assess the […]

As you may have already noticed, several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. What this means is that users can now […]

Just because you’re a small hotel or a bed and breakfast, doesn’t limit the size of your presence on the web. NB: This is an article by Little Hotelier The […]

Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]