digital

It  can be frustrating when you spend time (and money) creating a marketing campaign that for some reason just doesn’t convert. Whether you’re trying to drive hotel bookings, leads for next […]

I love working closely with customers on optimizing their email marketing strategies. Fundamental to any successful email strategy is a healthy hotel database, as the property management system (PMS) is […]

Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility of the space makes this […]

When it comes to hotel marketing, vanity metrics are numbers that make you look good, but don’t really say much or contribute to your bottom line. Common examples in online […]

Twitter is one of the most popular social networks in the world with more than 300 million monthly users. Contrary to other platforms like Facebook and Google+, Twitter focuses on […]

Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data. As the guardian […]

The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase […]

When Twitter first started gaining popularity one of the major appeals was that, unlike other social media channels, users could be following you without you having to follow them back. […]

Segmentation. Targeting. Relevancy. These are not new concepts. Time and time again these words are thrown around and yet most of the time when it comes down to it, they […]

Let’s face it. We all understand the need for our next vacation, and some of us may even be counting down the days. But as hotel marketers, how do we […]