digital

Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]

What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what […]

  Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]

  Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being […]

Last week, we were joined by Jennifer Wesley, Industry Director for Travel at Google, to discuss Smart SEO Strategies to Drive More Direct Bookings. She provided a fascinating insight into […]

Hotel search engine marketing is changing… are you ready? Key Takeaways: Voice search and voice assistants are gaining popularity with no signs of slowing down. This fundamental shift in search […]

eMarketer forecasts that one-third of all display ad dollars will be spent on Facebook this year, so travel marketers can’t afford to sit on the sidelines. New to Facebook? Here […]

Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]

If you’re a hotel that works with online travel agents (OTAs), you’ll be familiar with the battle of balancing your relationship with the OTAs and also driving enough sales directly. […]