digital

Truth About Performance Max (PMax) and What Google Isn’t Telling You
It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know
How to Effectively Use Hotel Email Marketing in 2024
Email marketing for hotels has changed. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy
5 Hotel Digital Marketing Strategies to Boost Direct Bookings
A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings
B2B Hotel Marketing Strategies for Building Brand Loyalty
Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

Cookie Deprecation in 2024: What Marketers Need to Know
Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

9 Best TikTok Practices for Hotels & Examples to Get You Started
Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

Impact If Hotels Do Not Follow New Email Sending Requirements
It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients
If an Image is Worth a 1000 Words, How Much is a Video Worth?
The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content
Maximize Your Hotel Visibility with Google Maps Latest Features
Embracing these changes and optimizing your presence on Google Maps can lead to increased visibility, engagement, and ultimately, bookings
Here is Why AI Search Engines Really Can’t Kill Google
The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does