digital

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

Join us as we uncover some of the most innovative strategies to kick off early summer hotel promotions and gear up for a bustling 2024 season

By leveraging custom landing pages in conjunction with enhanced social media marketing posts, hotels can significantly increase booking conversion rates

Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

EU eIDAS II regulation presents a key moment for the hospitality industry. Embracing digital identity solutions could revolutionize the guest experience

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations