digital

What if we were to tell you that Bing (aka Microsoft Ads) is becoming a more relevant and valuable platform that you should consider seriously in 2024

A travel influencer possess the ability to bridge the gap between branded content and real-world adventures, offering a glimpse into what awaits guests

Below you’ll find a range of strategies and real-life examples. Use them as inspiration for your own email campaigns to boost revenue

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

In this digital age, hoteliers no longer talk at guests but with them, wherever they are – from your website and email to SMS and guidebooks

What is the difference between first-party data and cookies and third-party data and cookies? Let’s take a deeper look into the nuances

By taking a three-tiered approach to gen AI in marketing, companies can unlock the technology’s potential to help boost efficiency, effectiveness, and creativity

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume