digital

Google has been expanding its audience targeting for search and YouTube. Now, the traditional audience options of affinity and in-market segments can be leveraged to fine-tune the marketing mix

No matter what angle you look at it, one of the most significant factors in modern hotel marketing is establishing and increasing a company’s online presence. Hotels can make the most of this through:

There was no shortage of changes and announcements throughout the digital marketing industry over the past month and we are here to ensure you don’t miss the biggest ones

Photos of your hotel play a key part in creating a lasting first impression for the traveler. The images they are left with can set apart the guest experience at your hotel from the competition

Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales

Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help gain more visibility and connect with potential, current, and past guests

When it comes to digital marketing vs digital sales, lines are undoubtedly blurred. Many, including Digital Marketing Managers, assume the two are one and the same and use terms interchangeably

Combined with a rate strategy, seasonal landing pages will have a number of benefits. To make sure your landing pages are visible, here are some SEO golden rules when it comes to seasonal pages

The potential power of a Google My Business listing is undeniable. While the tool is free, it does take an investment of time to optimize GMB’s features. It is, however, certainly a worthwhile pursuit

Solo traveling is a growing trend, making up approximately 18% of global bookings. Interest in solo travel has increased over the past five years and searches for “solo travel” were up nearly 600%