digital

If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel.

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

Invest the short time you have for Google Analytics in the mentioned datasets and you’ll start to build an idea of how your website is performing and what needs to be done to improve direct bookings

The world of hospitality digital marketing is always changing, and the only way to win is by staying ahead of the pack. NB: This is an article from NextGuest This […]

Facebook Travel Ads were originally built for single-location offers, but today, advertisers are using Facebook to dynamically promote cruises, vacation packages, and multi-destination travel offerings.

If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue. Think about how often you check your own email.

We all know that data is crucial for tracking the effectiveness of your digital marketing campaigns. But is the data you’re looking at really telling you the whole story?

Bai Du and Google are completely different search engines and, in order for your website to have an edge in Bai Du’s SERP, hotels need to have a strategy that is different from Google.

An organic social presence is still very important for hotels. We know consumers research hotels via social media to help make their decision, not having a social presence could come as a red flag.

The industry is changing fast, and knowing about new digital marketing options (and how you might specifically take advantage of them) can help you stay ahead of your competition in the year ahead.