data

Gross operating profit per available room (GOPPAR) in March 2020 plummeted by 115.9% compared to the previous year to -€8.33. This is the first triple-digit y-o-y decrease in profitability

COVID-19, combined with the oil price war, resulted in a Q1 GOPPAR decline of 36.5% which was even greater than the 36.0% fall recorded in Q1 of 2011, with a significant impact on profit

In this latest edition, we talk hotels performance in the Regional U.K. as well as business on the books in London and Europe recovery forecast

Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.

The question is where will new opportunities arise once we exit lockdown? Analysis of travel data shows travelers with a preference for luxury accommodation may be less impacted by COVID-19

While flight search and bookings are still down, we do see some European countries in a position to start easing lockdown restrictions, which is having a positive impact on domestic travel intent

While flight searches and bookings remain down at present, we do see signs of improvement in Q4 2020 and into 2021. These insights will hopefully help travel marketers shape their future strategies

There is optimism that the majority of consumers still plan or “wish” to travel later in the year and 2021, despite the current situation. Therefore, longer-term attitudes to travel remain positive

We believe some US metros may be approaching a “floor” in terms of demand based on declines in hotel search traffic beginning to flatten after the CDC and US govt advised size limitations

Analyzing hotel data from previous two months, we’ve identified trends of when guests are still booking hotel rooms – and how lead times are changing in countries that are on road to recovery.