data

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How Can Commercial Teams Gear Up For Return Of Airline Travel

The new normal has made all historical data redundant, making it stressful for an airline to efficiently forecast demand and price in today’s environment

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Case Surge Could Derail Middle East Hotel Momentum

Middle East Hotel performance momentum could be blunted over resurfacing of more cases across region and some governments unwillingness to shut back down

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Pace Announces its Partnership with OTA Insight

The pace and ota insight integration of rate shopping data between both platforms is a significant stride forward, offering hotels significant benefits

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Asia-Pacific Hotels Post Monthly Performance Gains

Despite top-line growth, hotels in APAC were able to avoid cost creep and managed to reduce labor costs and overheads by 6.7% and 1.3%, respectively

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Signs of Life: After Bottoming Out, Global Hotel Industry Claws Back

As of May, and on a month-over-month (MOM) basis, hotel performance is either stabilizing or picking up. April, fingers crossed, was the bottom

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The Importance of Data for Direct Sales

Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data

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How To Use Google Ads Auction Insights Reports To Uncover Your Comps

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

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China Recovery as a Prediction Model for the U.S. and Europe

China continues to show positive signs of recovery following relief from lockdowns and trends could serve as a projection model for phased global return

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How Have Hotels in Germany Reacted to the Lift of Travel Restrictions?

We will have a look at hotels open rate and rate developments throughout Germany as per the examples of Berlin, Cologne, Frankfurt, Hamburg and Munich

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How Rooms Only Business Impacts a U.S. Break-Even Analysis

For the moment, hotels will rely almost entirely on rooms revenue because, thanks to social distancing, things like restaurants and spas will be eschewed

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