data

Data shows consistent growth in domestic hotel searches and bookings with a single-week dip in mid-June when states began to close down again

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

Consumer engagement started trending down in mid-June 2020 which, again, preceded a downturn in travel site visitation two weeks later

It is important for travel brands to get the inflection point right from distributing inventory availability to optimizing ad spending and pricing

The first break-even analysis we ran focused on total revenue, taking into account not only revenue generated from rooms, but also ancillary revenue

With the advent of the ‘new normal’, hotel owners and operators must begin considering the various financial and operational scenarios in their forecasting

Data shows majority of negative reviews were centered around cleanliness and relevant to COVID. The following are recurring themes of the negative reviews

As hotels re-open, revenue managers are developing rate strategies. But with no historical data they should review the entire market and go beyond comp set