data

The Latest Booking Trends in July 2020

Properties with high booking numbers are outside cities as people feel more comfortable in an area where they can practise social distancing

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New Travel Restrictions and Uncertainty Keep Markets Down

Following widespread re-instated quarantine requirements or travel warnings across Europe, we’ve seen a sharp sentiment change across EMEA

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Reviving the Travel Industry Through Data Analytics

The power of analytics extends far beyond the travel and tourism industry’s ability to weather the storm but can serve as a critical driver.

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Can Sales and Marketing Save the Hotel Industry?

Coupling a data driven hotel performance strategy with a well-oiled sales and marketing team, hotels can kick their efforts into hyperdrive

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Google Search Add Destination Travel Information About Hotels and Flights

You’ll see the percentage of open hotels with availability and flights operating at the city level based on Google Flights and Hotels data

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How Sentiment Analysis Can Help Your Hotel Build A Strong Online Reputation

Sentiment Analysis has proved very beneficial for hotels. When you pay attention to reviews, you can identify sentimental reviews to answer

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Understanding Pricing and Segmentation Data for Hotel Recovery

Acknowledging a hotelier’s desire to capture demand, we look deeper into the data to understand if there is a correlation between two scenarios

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Global Hotel Profit Performance Sticks to Script

Perhaps no industry is impacted more by COVID-19 than the hotel industry, when movement is impeded it leaves a black stain on hotel revenue and profit

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COVID-19: Domestic Hotel Searches and Bookings on the Rise in US

Data shows consistent growth in domestic hotel searches and bookings with a single-week dip in mid-June when states began to close down again

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Targeting On-Premise Customer Analytics Delivers Twice The Return

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

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